Brand Story

Where do we come from?

JOYSONG, established in 2023, was founded by Jamie, who resides in an apartment in Hong Kong. As is widely known, Hong Kong boasts the smallest per capita living space in the world. Jamie aimed to design a comprehensive home exercise device that could also fit comfortably within compact living spaces. After countless iterations of designing, testing, and refining, the JOYSONG Cube Rower series was born.

Mission and Vision

We intend to achieve

JOYSONG's mission and vision are to promote the development of a home exercise culture in modern, compact living environments through innovative design, offering efficient and space-saving home fitness equipment. We are dedicated to breaking the barriers of space constraints, ensuring that every household can experience the joy of exercise. JOYSONG believes that everyone should have the opportunity to achieve a healthy and harmonious life, even within the confines of limited space.

Brand Philosophy

Integrating into life, creating a gym in home

We believe that through design innovation and technological advancement, we can break the constraints of traditional fitness equipment. Even in limited spaces, the joy of exercise can be fully enjoyed.